Cross-platform retargeting is a digital advertising strategy that involves targeting users who have interacted with a business or brand on one platform, such as a website or app, and showing them ads on another platform, such as social media or search engines. This allows businesses to keep their brand top-of-mind for potential customers and increase the likelihood of conversions by reaching them across multiple platforms and devices. Cross-platform retargeting can be achieved through the use of cookies, pixels, and other tracking technologies that enable businesses to track user behavior and serve them with relevant ads across different platforms. The technical know-how can be intimidating, but Moop Digital has it covered.

Let us know how we can help with your digital marketing solutions!